Sunday, 21 March 2010


My pair of Nikes are not functional to me for their intended purpose because they are massive and if I wore them to go for a run or a bike ride or to do long jump in, I would surely fall flat on my face. Discovering a new purpose for them is my main objective.
Keeping sport in mind.

Saturday, 20 March 2010

My Pair

These are my pair of Nike Shoes . They are very big (size 9.5) and silver. They look space-like and futuristic, a bit like a vision that someone had in 1978 when asked the question "What do you think trainers will look like in 2010?"

Monday, 1 March 2010

Game On

This blog is to document my ideas and thoughts for NIKE78, an exciting project I have been invited to take part in.
NIKE78 is run by Paul Jenkins in association with Nike, asking 78 creatives to challenge the function of a pair of Nike trainers, using sport as inspiration.

Check it out here.